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SINA BT CO., LTD. (hereinafter referred to as the “Company”) establishes and discloses the following Personal Information Processing Guidelines pursuant to Article 30 of the Personal Information Protection Act in order to protect the personal information of data subjects and handle related grievances promptly and smoothly.
- Article 1 (Purpose of Processing Personal Information)
The Company processes personal information for the following purposes. Personal information being processed will not be used for purposes other than those stated below. If the purpose of use changes, the Company will take necessary measures, including obtaining separate consent pursuant to Article 18 of the Personal Information Protection Act.
- 1. Providing responses to customer inquiries submitted through the website and managing their status
- Article 2 (Processing and Retention Period of Personal Information)
- 1. The Company processes and retains personal information within the retention and use period prescribed by law or within the period to which the data subject consented when the personal information was collected.
- 2. The processing and retention period is as follows.
- Within 3 years from the date a website customer inquiry is received
- Article 3 (Provision of Personal Information to Third Parties)
- The Company uses personal information only within the scope disclosed in advance and, without the prior consent of the data subject, does not use it beyond that scope or disclose it externally in principle. Exceptions apply in the following cases.
- Where the data subject has consented in advance
- Where required by laws and regulations, or where an investigative agency requests it in accordance with the procedures and methods prescribed by law for investigative purposes
- The Company uses personal information only within the scope disclosed in advance and, without the prior consent of the data subject, does not use it beyond that scope or disclose it externally in principle. Exceptions apply in the following cases.
- Article 4 (Outsourcing of Personal Information Processing)
- In principle, the Company does not outsource the processing of personal information without the user’s consent. However, to provide smooth and improved customer service, the Company may outsource the management of personal information to another company within a limited scope. When entering into an outsourcing agreement, the Company will disclose the outsourcing recipient, scope of work, period, agreement terms (including compliance with privacy laws, prohibition on third-party provision of personal information, and allocation of responsibility), and measures for secure management of personal information through notices and this Privacy Policy, and will obtain prior consent where necessary.
- Article 5 (Rights and Obligations of Data Subjects and Methods of Exercise)
- 1. A data subject may exercise the following rights related to personal information protection against the Company at any time.
- Request access to personal information
- Request correction if there are errors, etc.
- Request deletion
- Request suspension of processing - 2. The rights under Paragraph 1 may be exercised by written notice, telephone, or email, and the Company will take action without delay.
- 3. Where a data subject requests correction or deletion of errors in personal information, the Company will not use or provide the relevant information until the correction or deletion is completed.
- 4. The rights under Paragraph 1 may be exercised through an agent, including the data subject’s legal representative or an authorized person. In such cases, a power of attorney in the form prescribed by Appendix Form No. 11 of the Enforcement Rules of the Personal Information Protection Act must be submitted.
- 5. A data subject shall not infringe upon the personal information or privacy of the data subject or others processed by the Company in violation of the Personal Information Protection Act or other relevant laws.
- 1. A data subject may exercise the following rights related to personal information protection against the Company at any time.
- Article 6 (Personal Information Items Processed) The Company processes the following personal information items.
- 1. Provision of responses to website customer inquiries and status management
- Required items: name, contact information (telephone number, email address), company name
- 2. During the use of internet services, the following personal information may be automatically generated and collected.
- IP address, cookies, MAC address, service-use records, visit history, records of improper use, etc.
- 1. Provision of responses to website customer inquiries and status management
- Article 7 (Destruction of Personal Information)
- 1. The Company destroys personal information without delay when it becomes unnecessary, such as upon expiration of the retention period or achievement of the processing purpose.
- 2. The procedures and methods for destruction are as follows.
- Destruction procedure
The Company selects personal information for which a reason for destruction has arisen and destroys it with the approval of the Company’s Personal Information Protection Officer.
- Destruction method
Personal information printed on paper is destroyed by shredding or incineration. Personal information stored in electronic file form is deleted using technical methods that make the records irrecoverable.
- Article 8 (Measures to Ensure Security of Personal Information)
- The Company takes the following measures to ensure the security of personal information.
- 1. Administrative measures: establishment and implementation of an internal management plan, regular employee training, etc.
- 2. Technical measures: management of access rights to personal information processing systems, etc.
- Article 9 (Installation, Operation, and Refusal of Automatic Personal Information Collection Devices)
- 1. To provide individually customized services, the Company uses “cookies,” which store and retrieve user information from time to time.
- 2. Cookies are small pieces of information sent by the server (HTTP) operating the website to the user’s browser and may be stored on the hard disk of the user’s PC.
- 3. Purpose of cookies: to identify visit and usage patterns for each service and website visited, popular search terms, security access status, and other information in order to provide optimized information to users.
- 4. Installation, operation, and refusal of cookies: you may refuse cookie storage by configuring the options in the browser menu: Tools > Internet Options > Privacy.
- 5. Refusal to store cookies may make it difficult to use customized services.
- Article 11 (Remedies for Infringement of Rights and Interests)
- Data subjects may contact the following institutions for relief or consultation regarding personal information infringement. (The following institutions are independent of the Company. If you are dissatisfied with the Company’s own complaint handling or damage-relief result, or require more detailed assistance, please contact them.)
- 1. Personal Information Infringement Report Center (operated by the Korea Internet & Security Agency)- Services: reporting of personal information infringement and consultation requests
- Website: privacy.kisa.or.kr
- Telephone: 118 (without area code)
- Address: Personal Information Infringement Report Center, 3F, 9 Jinheung-gil (Bitgaram-dong 301-2), Naju-si, Jeollanam-do 58324, Republic of Korea - 2. Personal Information Dispute Mediation Committee- Services: applications for personal information dispute mediation and collective dispute mediation (civil resolution)
- Website: www.kopico.go.kr
- Telephone: 1833-6972 (without area code)
- Address: 12F, Government Complex Seoul, 209 Sejong-daero, Jongno-gu, Seoul 03171, Republic of Korea - 3. Supreme Prosecutors’ Office Cybercrime Investigation Division: 02-3480-3573 (www.spo.go.kr)
- 4. National Police Agency Cyber Bureau: 182 (cyberbureau.police.go.kr)
- Article 12. Changes to the Privacy Policy
- This Privacy Policy takes effect on June 09, 2026.